Since 2011, MAC Digital Agency has helped everyday people to launch and grow successful digital tech businesses.
Our Story
MAC Digital Agency didn’t start as a “digital agency.” It started with a problem.
Back in 2011, mobile apps were exploding, but most small businesses had no idea how to access that technology, let alone manage developers or build apps themselves. The founders saw the gap early and launched Mobile App City, focused solely on helping businesses tap into mobile app technology without needing in-house technical teams.
That early focus wasn’t accidental.
The founders came into the business with backgrounds in computer science and business, and more importantly, over 20 years of franchising and commercial experience before Mobile App City even existed. They understood two things most people miss. Technology changes fast, and business owners don’t want to chase trends or build everything from scratch.
From day one, the model was built around systems, partners, and delivery, not experimentation. Mobile App City grew by licensing the business to everyday people who wanted to own a real business without needing to be developers themselves.
As the market evolved, another issue became impossible to ignore.
Most technology companies sell tools.
Most digital agencies sell activity and “clicks”.
Very few focus on whether it actually makes businesses money.
We’ve always taken a different view.
Technology only matters if it produces a return. If it doesn’t improve efficiency, increase revenue, or reduce cost, it’s just noise. That mindset has shaped everything we’ve built, from the services we offer to the way agency owners position them with clients.
As demand expanded beyond apps, we expanded with it.
Mobile apps became just one piece of a larger ecosystem. Businesses needed websites that convert, systems that automate, AI tools that dramatically increase profits, and marketing that gets new clients, not vanity metrics.
Instead of locking ourselves into a single service, we invested heavily in ongoing research and development to identify, test, and deliver technology that drives real-world ROI.
That evolution led to MAC Digital Agency.
Today, MAC Digital Agency reflects what the business has become. A supported digital agency model offering a full range of AI-driven solutions, Digital Marketing services, Mobile App Technologies and web development solutions, all designed with one focus, measurable return for the client.
The focus has never been about chasing trends or selling tactics. It’s about aligning technology with business outcomes and giving agency owners something credible to take to market.
Fifteen years on, the mission remains the same:
A business that adapts as technology changes; while allowing our partners (agency owners) to focus on growth, relationships, and revenue, not code.
MAC Digital Agency is the result of that journey.
Established in 2011
205+ partners
Thousands of clients served
Millions generated for our agency owners/partners.
Through our 205+ Partners located worldwide, MAC has designed, built, and published hundreds of successful apps, websites, and digital services for small businesses, institutions, celebrities, sports stars, and charities – generating millions of dollars for Partners.
Download the MAC Digital Agency Info Pack
Click the button to learn more about the opportunity, and decide if this is a business is right for you.
Download the MAC Digital Agency Info Pack
Click the button to learn more about the opportunity, and decide if this is a business is right for you.
Meet Our Founders
MAC is a team of highly driven, highly skilled technology nerds who love the thrill of setting up and supporting Partners to achieve success in their small businesses.
Richard Gianini
Co-Founder, Head of Sales and Partnerships
Josh Foti
Co-Founder, Head of Operations and Tech
Meet Our Team Leaders
Joe G
Director US Operations
Fran A
Director UK Operations
Olivia F
HR Manager
Gee B
International Operations Manager
Ali A
Custom App Team Leader
Stephan F
UIX Team Leader
Mia M
Website Team Leader
Ron M
Mobile App Team Leader
George A
Business Analyst
Max P
Google AdWords/Maps Team Leader
Valeria S
Branding Consultant
Sami C
Senior Copywriter
Shiela V
SEO Team Leader
Arvianti K
Social Lead Graphic Designer
Chelsy R
Project Manager & Social Media
Veronica K
Social Media Team Leader
Faradhina S
Lead Motion Graphics Designer
Rio H
WordPress Lead Developer
Our Vision
To be the world’s leader in mobile applications and digital services, enabling entrepreneurs to get more customers, increase profits and reduce expenses through technology.
Our Values
Integrity, professionalism, and accountability are just a few core values that we strive to uphold in everything we do
Integrity
I do what I say, and my word is my honor. I always speak the truth. My integrity is a critical asset, and I am committed to upholding it. I set high standards and abide by them as I practice business fairly and ethically. I share my expectations with others and strive to maintain a workplace built on mutual values, trust, and goodwill.
Accountability & Responsibility
I am accountable for my actions and the effect these actions have on others. I realize that what I have, who I have become, and who I will become is my responsibility. I seek to improve myself and learn from my past while I enjoy the present moment, striving to create a better future for myself and my company.
Communication
How I communicate with others will determine my level of success. I understand that when I am communicating, I must ensure I am understood. I communicate when I have questions and communicate directly with the person involved. Integrity and trust are key to open communication and are the basis of our culture.
Professionalism
I hold myself to the highest standard and continually raise my standard. I am Professional in the way I present myself, in the way that I work, and in the way I communicate with people.
Life Balance
I enjoy life and my work. I am cheerful and happy and enjoy a balance between my work life, leisure time, spiritual life, and family life.
Open-minded
I am open to learning new things. I am open to other people’s points of view and realize they do not need to be the same as mine. I embrace change and realize that to be successful in life, I need to be adaptable.
Ready to Own a Digital Agency Business?
Every business owner reaches a point where they stop researching and start evaluating real options.
Your next step is simple:
Download the free Business Discovery Guide to see how the MAC Digital Agency model works and whether it makes commercial sense for you. If it looks like a good fit, you can then book a free Discovery Session with Richard to walk you through the business.
Start by clicking the button below to download the free Business Discovery Guide.