Swan Ice found itself in a tough spot as its previous brand, “Mandurah Ice,” started losing ground to competitors. With rivals gaining an upper hand, they decided to rebrand as “Swan Ice” for a fresh start. This move not only brought new life to their brand but also paved the way for a remarkable comeback. In this case study, we’ll explore how Swan Ice’s transformation journey helped them regain their position in the market as a trusted and reliable choice.